“Mems” is the name for the user-generated mnemonics on Memrise.
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I don’t do mems, I don’t see how they can be useful.
Well, let’s see here…
Why are pictures so effective in language learning? | Dive into Language (worddive.com)
Images Can Help You Retain Vocabulary (voanews.com)
Using Visuals to Help the Second Language Learner on JSTOR
How to Learn a Language Fast | Say No to Translation (fluent-forever.com)
…for example. 
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On my Hebrew course, I made a bunch of mems as part of the course itself. I liked when some courses already had good mems from other people, and I think making a course pre-loaded with mems makes it a better course.
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