Long term memory is probably a misnomer for Memrise to use. It’s more like it’s in the "Memorized’ zone. As time passes, facts slowly slip from “Memorized” to “Forgotten”. The Spaced Repetition System (SRS) then reviews these facts individually to see which you forgotten. The facts you remember, it’ll test those at longer and longer intervals each successive time. The facts you forgot, you technically relearn them and they have shorter intervals again.
So, it can be Learn -> 4 hours -> 12 hours -> 24 hours -> 72 hours -> 1 week -> 2 weeks -> 1.5 month -> 3 months -> 6 months. To “Learn”, you were tested on an item 6 times in less than five minutes. After that, you are tested 9 times over the next year to verify you kept this fact in “Memorized” area of your brain.
Imagine learning those 100 facts. If after 4 hours you forgot 10% of them, ok, the remaining 90 are pushed further successively. Now imagine after learning those 100 facts and test them 6 months later. I’d imagine you’d forgotten 90% of the material. By spacing the reviews smartly, you retain near 100% of all facts without investing much time per fact.